About 70% of organizations are prioritizing converting leads into customers as part of their marketing strategy. Not every business develops an effective lead generation strategy, though. Without a lead form strategy, you could miss a chance to draw in new business. Instead, use these seven easy tips to generate more lead form submissions. Then, discover how to turn those […]

Bounce rate is one of the most important metrics in digital advertising, but it’s not scored in the usual “higher is better” manner that most other marketing numbers are. A high bounce rate will kill your conversion rates, drop your SEO rankings, and result in you paying more for pay-per-click advertisements. Having a low bounce […]

Lead nurturing is one of those essential marketing practices that’s easy to do—in theory. In practice, the subtle nuances can feel hard to manage, and it’s not always clear where to start. Even so, lead nurturing is one opportunity you can’t skip. Research shows that companies that nurture leads well can generate twice as many sales-ready leads […]

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