The Ultimate Guide to Converting High-Quality Leads

lead generation

About 70% of organizations are prioritizing converting leads into customers as part of their marketing strategy. Not every business develops an effective lead generation strategy, though. Without a lead form strategy, you could miss a chance to draw in new business.

Instead, use these seven easy tips to generate more lead form submissions. Then, discover how to turn those submissions into paying customers!

With these tips, you can optimize every opportunity and learn how to grow your business. Otherwise, you could risk falling behind the competition. Your competitors will reach those customers before you get the chance.

Give your business the boost it needs with these easy lead form submission tips today!

How to Increase Lead Form Submissions

What do people see when they first arrive on your website? First, it’s important to make sure your website is fast and easy to use. Otherwise, you’ll scare away visitors before they even see your form.

You’ll miss a chance to generate lead form submissions as a result.

Try to improve your website’s user experience to encourage people to explore your site.

As your clickthrough rate and dwell times improve, your search engine ranking will rise, too. A higher search engine ranking will help you reach more customers. Boosting traffic to your website can help you generate more lead form submissions!

Once you attract more traffic, use these tips to increase form submissions on your site.

1. Reduce the Number of Fields

A long, complicated form could scare off website visitors. Instead, keep your form short, sweet, and to the point.

Try reducing the number of fields on your form. Usually, you only need a name, phone number, and email address.

Reducing the number of fields will improve the visitor’s user experience. They’ll see the ease and convenience you offer and quickly fill out your form.

2. Determine Required Fields

Indicate which fields on your forms are required. You can add an asterisk next to these fields.

Indicating the required fields will increase the likelihood visitors will submit it on the first try.

If the submission fails, they could get frustrated and leave.

3. Place the Form Above the Fold

Where are you placing your form? Consider using a heat map to determine where your visitors spend the most of their time. A heat map can help you determine the best place for your form.

Most people spend the bulk of their time at the top portion of a page. Consider placing your form above the fold. Visitors will see your call-to-action (CTA) and form as soon as the page loads.

This real estate can help you maximize your exposure. Prospects will see your lead capture form and know you’re available to help.

Hiding your form at the bottom of the page, however, could impact lead form submissions. Not everyone scrolls to the bottom of a page. You could miss a chance to generate conversions as a result.

Make sure your website is mobile-optimized as well. Otherwise, mobile visitors could struggle to use your website. Your bounce rate could rise, hurting your ranking.

4. Use a Compelling CTA

Take a look at your current lead generation forms. Are you using a strong, compelling call-to-action? Is the CTA specific and action-oriented?

Make sure to use a strong, catchy CTA. Your CTA will keep readers focused on the action you want them to commit. Otherwise, they’ll leave without clicking around.

Your bounce rate could increase as a result. A higher bounce rate can impact your search engine ranking. You could struggle to draw more people to your website and forms.

Choose a CTA that encourages people to complete an action.

Then, improve your CTA button. Use an eye-catching color that suits your brand.

Consider adjusting the button size, too.

You can A/B test your CTA and button style to determine which options help you draw more submissions.

5. Add Your Privacy Policy

Show customers you care about protecting their private information. Adding a privacy policy will give consumers peace of mind. Otherwise, they might not feel comfortable filling out your form.

Use a phrase that’s relevant to your business. Keep the statement simple and to the point. Then, display the privacy policy below your CTA button.

Adding your privacy policy will help you build brand trust. If people don’t trust you, they won’t fill out a form.

6. Align Your Copy

Make sure to align your landing page copy with your CTA. Otherwise, you could confuse readers.

For example, are you prompting people to subscribe to your email newsletter? Use “subscribe” within your CTA. Focused copy will keep the reader focused, too.

Minimize friction around your form, too. Too many elements on a page can confuse visitors. Instead, use white space and give your form space to breathe.

7. Test and Optimize

Take the time to A/B test your lead form design choices. For example, you can experiment with different button colors, headlines, and CTAs.

Once you test your forms, use the results to make more informed decisions in the future.

How to Convert Leads From Forms

About 80% of new leads never become sales. It’s not enough to learn how to generate lead form submissions. You need to learn how to convert those submissions into paying customers, too.

Crafting an effective follow-up email can help you convert lead form submissions. First, consider your timing. Waiting too long to respond to a submission could impact your conversions.

Instead, use automation to respond to your emails right away.

Make sure to avoid sounding too pushy in your response. Instead, remain empathic and helpful. People want to know you care about their needs.

Try to offer more than the consumer is expecting, too. Minimize the consumer’s doubts and prove you can help them.

Don’t forget to personalize your messages. Otherwise, your emails can sound cold and cookie-cutter.

Why Your Content Isn’t Generating Leads

Did you know that nearly 70% of businesses are struggling to generate website traffic and high-quality leads?

About 93% of businesses say content marketing generates more leads than traditional strategies. We’ve put together a list of the seven lead generation mistakes you’ll want to avoid with your content marketing strategy.

By learning how to recognize and avoid these issues, you can excel with your lead generation strategy this year. Then, you can generate more leads and sales to boost your ROI.

Set yourself up for success with these tips today!

1. You Don’t Understand Your Audience

Before you start creating content, you need to understand who you’re creating content for. With any marketing strategy, research is paramount. The better you understand your target audience, the more likely you’ll appeal to their interests and needs.

Who are your customers? What do they care about? What problems are they experiencing that you can help solve?

Consider the psychographics and demographics your customers fall under. For example, you might want to assess their:

  • Pain points
  • Behaviors
  • Interests
  • Age
  • Location
  • Education
  • Marital status
  • Household income
  • Language

Segment your broad audience into smaller buyer personas. Then, create a content marketing strategy for each group. Segmenting your audience will make it easier for you to personalize your content.

As you create content, focus on solving the customer’s problems. If your content doesn’t solve their problem, they’ll turn to someone who can help them. You could lose a lead as a result.

2. Messy Landing Pages

A landing page can help you nurture new sales leads. It’s not enough to have a landing page, though. You also need to consider each visitor’s user experience (UX).

If your website is messy, slow, or complicated to navigate, people will leave. If they leave without clicking around, the page’s bounce rate will rise. A higher bounce rate tells Google your page creates a negative user experience.

Your search engine ranking could drop as a result. If your search ranking falls, your content won’t help you generate leads. Instead, you’ll continue frustrating visitors, which could impact your brand’s reputation.

In fact, 40% of visitors will leave a website if it looks messy. About 75% form their opinion of a company’s credibility based on the website’s appearance. About 70% of customers abandon their shopping carts due to bad experiences, too.

Nearly 90% of online shoppers won’t return to a site after a bad user experience.

Meanwhile, slow-loading sites cost companies $2.6 billion a year.

First, consider using UX design trends to improve your landing pages. You can also use minimalistic design trends. Clean up your pages to minimize clutter.

Make sure your pages are secure and load quickly, too. Organize the navigation to ensure it’s easy for people to explore your content.

How are people converting on your pages? An easy-to-use form is essential to all lead generation strategies. Otherwise, your content won’t generate leads!

Keep your forms short, simple, and easy to use. Make sure they appear correctly on mobile devices, too.

Consider A/B testing your pages to see which design changes boost lead generation.

3. You’re Not Using SEO

Search engine optimization (SEO) can help you reach more customers online. If you’re not using SEO, your content likely isn’t reaching customers.

First, use keyword research to determine what your customers search for online. What questions are they asking? You can use Google Trends, Keyword Planner, and SEMRush to get started.

Then, write content with their questions in mind. Show customers you can provide the help they need.

Start sharing your content through email marketing, social media, and other platforms. Expand your reach and draw people to your website. Then, convert them with a form on the page.

4. You Try Every Trend

You don’t need to waste time trying the mass number of lead generation strategies available. New trends pop up all the time. Not every trend appeals to your target audience, though.

Instead, pay attention to your competitors. What lead generation strategies are they using? Which strategies are working to draw in leads?

Learn from the people around you to exceed your competitors and get ahead.

5. Neglecting the Buyer’s Journey

Your content will draw in consumers who are at different stages of the buyer’s journey. It’s important to consider how your content will appeal to these customers.

Some are ready to buy, while others need more information.

Create content for each stage of the buyer’s journey. Personalize your content to better appeal to each group.

6. You’re Not Mobile-Optimized

About 50% of all internet traffic came from mobile devices in 2020. In fact, mobile e-commerce accounted for 50% of all US e-commerce in 2018.

However, 53% of mobile users will leave a site that takes over three seconds to load. About 60% of consumers won’t recommend a business that lacks a mobile-friendly site, either.

If your website isn’t mobile-optimized, you could lose customers. Update your website to turn it into a more effective small business lead generation tool!

7. Poor Content

Poor content could make it difficult for you to connect with your target audience.

First, make sure to use proper spelling and grammar. You might want to work with a professional marketing agency to improve your content.

Make sure your content focuses on the consumer, too. Give them a solution to their problems.

Some content creators neglect to include a strong call-to-action (CTA) within their copy. Give each piece of content a single, focused CTA. What action do you want consumers to complete?

Then, focus their attention on that action. Put the CTA in a prominent space on the page.

For example, you can use a bright button or an eye-catching link.

Boost Your Lead Generation Strategy

Don’t miss a chance to generate leads this year. Instead, consider these seven lead generation mistakes. If you’re making these mistakes with your content, it’s time to make a change!

By avoiding these mistakes, you can attract more customers and generate fresh leads that you’ll then need to sort through to determine who’s considered a highly-qualified lead or not.

How to Identify Highly Qualified Leads That Convert

Keep in mind that not qualifying leads is only a waste of your time and energy. If a lead doesn’t qualify, avoid spending too much time with this lead. You’re better off finding someone else who is a fit for your company.

Ask the Right Questions

Before calling your leads or creating forms for future customers, ensure that you are asking the right questions. Also, you should already have an ideal customer in mind when prospecting. Knowing who your target market is can help you determine what your ideal customers are.

Are they interested in what you are offering? Do they have the money? Are you able to provide the best solutions for your clients? Find out more about your ideal customers or why they signed up for your newsletter or social media platform.

Keep in mind that qualifying isn’t just throwing lots of questions at them. Make sure these questions are the right questions.

What Are Their Pain Points

Do your customers have specific problems that only you can provide? Then discuss, in detail, how you are able to help them. Remember: in business, you’ll thrive if you know how to solve a customers’ problem. It’s similar to qualifying sales leads; if you don’t have what they’re looking for, there’s going to be a problem.

Do They Influence Buying Decisions

This is important. You can’t pursue a lead with someone who doesn’t have an influence on a company’s buying decisions. Albeit they are extremely interested in what you are offering, it’ll be impossible to close this lead. When qualifying leads, make sure that you ask whether they are the main decision-maker or if they have a say in the process.

Have They Contacted by Another Company

To thrive in your chosen industry, it’s crucial to know who your competitors are. You can highlight benefits that your competitor isn’t offering to potential clients. It’s also important as your client may have considered buying from the competitor. It’s up to you to offer another service or a discount to make your offer even more attractive.

What Makes a Good Lead

There are three types of leads you should know: Cold leads, warm leads and hot leads.

Hot leads are always the best leads. These prospects meet the criteria and are ready to buy. These customers just need a little more push for them to buy something from you.

Warm leads are those who have shown interest in your brand. They may have signed up for your newsletter or followed your social media profiles. To convert this lead, you’ll need to keep nurturing them until they are ready to buy.

Cold leads may reject your calls. They need to be usually nurtured carefully for them to convert.

A good lead is a prospect who is highly interested in your product. They like to engage with you by asking questions or clarifying answers. Interested prospects that my convert (right away, depending on your sales style)

Most importantly, these types of people meet all the qualifications. They will respond to your emails and will engage with you constantly. Even if they are not ready to buy but they will be in the future — keep these leads and nurture them well.

How to Move Forward with a Lead

As soon as you find out that a potential client meets all the criteria and is ready/will be ready to buy in the future, nurture these leads. They will highly likely buy if you keep all communications open and you know how to effectively categorize them.

Make sure that you send out a killer proposal detailing all the services your customers will get. When sending a proposal, ensure that you have covered everything. Things to include: offer, price, benefits of the features purchased. They have to know what’s in it for them so they will highly like purchase.

Don’t just wait for the client to get back in touch with you, follow up after sending a proposal. As much as possible, create a little urgency to compel your clients to sign up for your services.

If a good lead still isn’t ready for conversion, take time to nurture this lead.

When to Disqualify Leads

As a salesperson, it’s important that you can tell if a lead isn’t worth pursuing. If they don’t pass the qualifying questions, these types of leads will not bring you more revenue. Disqualify prospects who are not the decision-makers and don’t influence buying decisions at all; not interested at all in your offering, says a lot of BS or leads that are very disrespectful of you.

Don’t worry — it’s okay to not pursue a lead any longer. Doing that can save you time and money. Your efforts should be focused on leads that will highly likely convert. One of the best ways to find these types of leads is by having great submission forms, those that’s don’t have bugs or need any troubleshooting. As much as possible, you should make your forms simple yet attractive. Most importantly, ask the right questions.

How FormTestr Help Businesses

We have a dedicated team of professionals who can help you with submission forms. We can test them for you and also provide you with good recommendations on how to qualify leads that convert to more sales.

FormTestr takes pride in our commitment to providing only the best services to all of our clients. Our ultimate goal is to help you qualify more leads that convert. Choose one of our plans to get started.

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