Bounce rate is one of the most important metrics in digital advertising, but it’s not scored in the usual “higher is better” manner that most other marketing numbers are. A high bounce rate will kill your conversion rates, drop your SEO rankings, and result in you paying more for pay-per-click advertisements. Having a low bounce […]

Lead nurturing is one of those essential marketing practices that’s easy to do—in theory. In practice, the subtle nuances can feel hard to manage, and it’s not always clear where to start. Even so, lead nurturing is one opportunity you can’t skip. Research shows that companies that nurture leads well can generate twice as many sales-ready leads […]

Are you looking to increase your sales leads but aren’t quite sure how to get started? Increasing your sales leads can help you improve your bottom line, generate more awareness about your brand, and learn about your target audience. However, increasing your sales leads takes a multi-step approach. You need to implement several different strategies […]

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