The Best Lead Form Builder Tools in 2021

photo of a sales lead form

Did you know that 74% of companies use lead form tools to generate sales?

Almost half say that online forms are their largest converting lead generator. Conversion rates sit at 21.5% for successful form submissions. And multi-step interactive forms can see up to 300% more conversions than flat static options.

Creating the right online form plays an essential part in today’s connected world but what tool should you use to build it?

This article highlights 9 of the best form builder tools available.

We examine WordPress and Shopify to see which online form builder plugins stand out. You’ll learn about drag-and-drop interfaces and simple integration.

Read on to discover what separates the best web form builders from the rest and which tool is best for your site.

WordPress Form Builder Plugins

WordPress is the world’s leading CMS tool. It powers thousands of websites and blogs and allows you to build web forms through its plugin system.

Currently, WordPress offers over 800 plugins for the search phrase website form builder.

Which should you choose? Do some plugins offer features the others don’t? Is the process simple or does the tool require you to learn HTML code?

Here are the top 3 picks for WordPress online form builders.

1. WPForms Best Form Builder

With 4+ million active installs, WPForms tops the list for the best form builder.

The plugin focuses on simplicity through its drag-and-drop interface. You can select the elements you wish, like name or email fields, and place them on your page. WPForms updates things in real-time so you know exactly what you’re getting.

Other user-friendly features include:

  • Form templates
  • Responsive design for mobile devices
  • Smart logic forms
  • Spam protection

However, the downside to this app is the cost. Prices start at $39.50 per year for the Basic package all the way up to $299.50.

2. Ninja Forms

This popular website form builder tool aims for the beginner market like WPForms but also offers expert features.

ninja forms form builder

It uses a drag/drop system with easy column and row layouts. Multi-page forms are a breeze as is conditional logic. Designers can fit the look and feel with the site’s theme.

Pricing for agencies is relatively low with a 50% discount if you sign up for the year.

3. Formidable Web Form Builder

Generating leads should form the basis of your marketing funnel strategy and Formidable does just that.

The plugin offers advanced features that enable you to format, filter, and show user data directly on your website. From there, you can create useful content like directories, calendars, and rating systems.

Formidable also integrates with popular email marketing plugins. And it can take payments through PayPal.

Shopify Form Builders

For a fully functional e-commerce platform, look no further than Shopify.

Shopify allows you to improve your online store through ‘apps’. These extensions work on the front end and admin screens to provide a seamless experience.

What are the best form builders on Shopify’s app store? Here are the top three.

1. AVADA Marketing Automation App

Reviews for this app average five stars and it’s not difficult to see why.

AVADA’s pop-up email forms appear when customers click to leave your store. Carefully crafted form content even opens at your discretion when the shopper’s online.

avada app form builder tool

The best-selling feature is the ‘spin to win’ signup form.

Appearing like a standing roulette wheel, this interactive lead generator makes it fun to submit a form. Combined with coupon offers and professional templates, makes this service a clear winner.

2. 123 Form Builder

This app is gaining momentum on Shopify by generating quality leads through quiz and poll forms.

Their website offers useful lead form design tips. And the easy template system means you can build your forms within minutes.

Background graphics also make this app’s forms stand out and draw the user’s eye to encourage them to submit.

3. Form Builder by Arctic Grey

If you want a no-nonsense form builder, then choose this app.

Simply drag then drop your fields to create your form and enter your notification email address. Publish it to the page of your choosing and you’re good to go.


The app lets you build:

  • Order forms
  • Event registration forms
  • Online survey

The Advanced editor expands the simple interface but not as well as other offerings. There’s a free trial, so it’s worth a shot to test this service and see if it matches your needs.

Other Website Form Builders

You don’t need WordPress or Shopify for your lead form tools. Check out these excellent options that also integrate a full CRM experience.

1. MailChimp Online Form Builder

MailChimp started as an email newsletter campaign service. Its free package lets website owners store up to 2,000 contacts and build their own signup forms.

Now, MailChimp offers a full customer relationship management solution.

You can create landing pages, survey forms, pop-up forms, postcards, and more. Their automation service is simple to use as is the customer journey builder form.

2. Google Forms

For stylish, free surveys try Google Forms.

You can select from several question options like multiple choice and text entry. The app lets you insert images and YouTube videos to ensure the user completes the form.

Page branching and Google’s question skip logic make this form builder stand out. It also comes with added security for Google Workspace users.

3. Free Online Form Builder by HubSpot

CRM king Hubspot has a free online form builder tool to help convert visitors into leads.

hubspot free online form builder tool

The drag-and-drop toolbox offers up to 1,000 fields to build your form with. Smart forms question the visitor to create an enhanced profile. When they return, the form automatically recognizes them and doesn’t repeat previous queries.

Please note, that the more advanced features require a Professional or Enterprise account.

Lead Form Testing Tools With FormTestr

This article showcases some of the best form builder tools to use on your website. Each helps to generate leads, build contacts, and enhance the user’s experience.

Yet how many sites have you tried submitting the form only to discover it doesn’t work?

Don’t pour your marketing budget down the drain on broken web form builders. Use FormTestr to eliminate submission errors, boost sales leads, and increase your bottom line.

FormTestr offers two affordable price plans to check all of your website forms.

You don’t need to worry if your customers can submit enquiries. We ensure everything works and notify you if there’s a problem.

Sign up today and save your business money. Then you can feel confident building your forms, knowing they’ll always reach you.

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