Bounce rate is one of the most important metrics in digital advertising, but it’s not scored in the usual “higher is better” manner that most other marketing numbers are. A high bounce rate will kill your conversion rates, drop your SEO rankings, and result in you paying more for pay-per-click advertisements. Having a low bounce […]

Are you looking to increase your sales leads but aren’t quite sure how to get started? Increasing your sales leads can help you improve your bottom line, generate more awareness about your brand, and learn about your target audience. However, increasing your sales leads takes a multi-step approach. You need to implement several different strategies […]

In today’s digital world, marketers are constantly trying to keep up. From the latest updates to the search engine algorithms to the shifting nuances of new social media platforms, it’s hard to keep everything straight—and to keep an audience engaged. But even as the online landscape shifts around us, there’s one tried-and-tested strategy that every […]

Generating leads is consistently one of the more difficult problems that businesses face. Lead generation typically takes money up-front in the form of advertising or inbound marketing. It also takes time—even more so if you’re a small, independent business with no staff. Time and money are two things that not many companies, big or small, are willing to cough up […]

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