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Generating leads is consistently one of the more difficult problems that businesses face. Lead generation typically takes money up-front in the form of advertising or inbound marketing. It also takes time—even more so if you’re a small, independent business with no staff. Time and money are two things that not many companies, big or small, are willing to cough up […]

When companies excel at lead nurturing, they generate up to 50 percent more sales leads than those that do not. They also generate these leads at 33 percent less per lead. Before you can level up your lead nurturing process and start experiencing these benefits, you first need to have a good lead generation strategy in place. […]

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