You’ve already created a great product or service. But you haven’t seen the spike in lead generation that you were hoping for. This is a very common issue among businesses and it can end up costing thousands of dollars in potential revenue.
But how can you increase your leads and consistently generate clients and revenue? Lead generation forms.
A lead generation form is a web form that clients fill out to share some of their personal information. The lead generation form usually has a place for the client’s name, email address, or phone number at the very least. And typically, users are prompted to fill out this form in exchange for something like a promo code, custom quote or to sign up for a newsletter.
If you’re looking to get started with a lead generation form on your website and are looking for tips on how to design one, keep reading!
1. Make the CTA Obvious
Don’t make your clients work hard. You want them to know exactly what to do and how to do it – and quickly. The best way to do this for lead generation is to create a clear and obvious call to action (CTA) button.
You may not have noticed it, but you see CTA buttons on practically every website you visit. They include things like, “sign up now”, “get started”, or “register”.
To make the most of this lead generation form idea, use a bold color, font, and placement for your CTA button. It should be clear and simple for the individual to become a lead.
You can check out some great lead generation forms examples right here!
2. Set It and Forget It
Once you’ve figured out how to create a lead form, you can automate the process of testing the forms. This will save you time and eliminate technology issues that could cause you to lose potential leads.
Imagine that you create a great lead generation form but for some reason, the form isn’t working in a particular internet browser or users keep getting an error message. That means that hundreds or thousands of potential leads (and dollars) are slipping through your fingertips. And each hour that you are unaware of the issue, you’re losing leads!
The easiest way to eliminate this issue is to pair with a professional lead generation form testing service. At FormTestr, we help businesses ensure the forms on their website work properly and are collecting the correct information by testing the forms either monthly or weekly. We have engineered a way to consistently test your lead generation forms and notify you if there are issues!
3. Optimize Field Titles
This tip goes back to making things as easy as possible for your leads. Your lead generation form should have easy-to-understand field titles.
Name, email address, and phone number are examples of straightforward field titles. If you want to collect more detailed information on your lead form or use an open field for text, that’s okay too. But you need to make it obvious what you are asking for.
For example, if your business offers weight loss solutions, you might include “reason for wanting to lose weight” as your field title. But you wouldn’t want to use “reason” as the title because it’s not clear what you’re asking for.
4. Keep It Short
Collecting data from leads can help you learn about your clients and ultimately be valuable for your business. However, if your lead generation form has 15 different fields, your audience may quit before submitting the form.
Choose the 5-6 most important fields for your lead generation form. Take a look at these lead form samples for good examples.
5. Use Drop Down Menus
When you design your lead generation form, consider using drop down menus where appropriate. For example, if you want to know how clients found your website, you can create a drop-down list of potential options such as “referral from a friend” or “Google search”.
This type of information is useful when you want leads to select from a specific list rather than typing in their own response. You can then easily organize your data to show what percentage of visitors found you through each channel.
If drop-down menus make sense, use them. If they don’t make sense, go without them.
6. Let Optional Fields Work to Your Advantage
Internet users value their privacy. And when they feel that a website is asking for too much information or personal information they may be weary.
The last thing you want is for a lead to start the form and not complete it because they aren’t comfortable with one of the questions. A person’s name and email address or phone number are likely the most crucial information. So you can make those fields mandatory and all the others optional.
While this strategy might seem off-putting, it’s effective. You’ll prevent the loss of leads by collecting some information rather than no information at all.
7. Create Appealing Aesthetics
Your lead form needs to look sleek. Clean design, simple font, and appealing colors make for a great lead generation form. The form should be consistent with the colors or images you typically use on your website and within your logo.
The personality of the lead generation form should match your business. So, if your business sells children’s books you want to use bright colors and friendly images. But if your business is funeral services, it would be best to shy away from smiling cartoons.
It’s also important to be aware of how much whitespace you have. The human eye is attracted to whitespace and it makes the form easier to complete overall. Something that looks to cluttered is unappealing and can cause a user to click away.
8. Try Two Different Versions
Can’t decide between two different lead generation forms? Test them both! You can run your own experiment by creating a form A and form B.
Then, you can collect data on which version results in more successful lead conversions.
Make the Most of Your Lead Generation Forms
Hopefully, you’ve picked up a few tips on how to build or improve upon your lead generation forms. Remember that appearance, content, and functionality are all important when designing your form.
Still looking for more information on improving your lead generation forms? Take a look at these additional tips.
And if you’re interested in using FormTestr to protect your leads and optimize your business, sign up with us today.